Is Your Hotel Ready for the Millennial Traveler?

Before I continue, let’s first make sure we’re on the same page about who were referring to when we use the expression ‘millennial traveller’.

Millennials, also more commonly referred to as Generation Y or Generation Next, are people who were born between the early 1980s and early 2000s. They make up about 20% of international travellers and it is estimated that by 2020, they will account for more than 320 million international trips.

Phew. Those are some staggering numbers right there! It’s no wonder that hotels are wooing them with everything they have. But for all the effort they’re making, do hotels really have what Millennials want? Do they even know what Millennials are looking for?

If you’re not quite sure, let me drop a few hints your way

Hint No.1: Technology is their life force

Technology is to Millennials what water is to fish – life itself. The perks that most of us consider good to have – Internet, Wi-fi, hi-speed mobile data – are essential to their way of living.

What this means for hotels

According to a report, almost 71% of Millennial travelers considered free Wi-fi an important factor when choosing a hotel. So hotels, pull up your socks and put the technology in place for them. Or they’re likely to walk up to your competitor and book a room with them.

Hint No.2: Millennials love their smartphones

‘Technology at your fingertips’ is an expression that’s taken very seriously by the Millennials. He is likely to go for hours without food and water, but not without checking his smartphone. He works, plays, chats, networks, writes emails, watches videos, and stays up to date on news using his phone. Other more complicated actions like booking tickets, making hotel arrangements, and paying bills can also be competently handled by his handset.

What this means for hotels

It’s absolutely imperative that hotels invest in superior mobile technology, starting with a website that adapts to different screen sizes and resolutions. With more than half of millennial travelers using mobile devices to discover and book hotels, the hospitality industry is paying a heavy price for not investing in a mobile responsive website. You might also want to consider getting an app for your hotel, to facilitate functions like mobile check in, check out, payments, and en-cashing loyalty points.

Hint No.3: Millennials are ‘social’ creatures

Generation Y is often criticized for shirking the forms of social interaction that their parents were fond of. They’re considered aloof, standoffish, and a little bit asocial. But the truth is that Millennials do tend to connect to each other, just not in ways that are familiar to us. The online world, especially social media, takes precedence in their social life. Facebook, Twitter, What’sApp, GChat, and Snapchat is where they hang out, check in, upload pictures, start conversations, and share details of their life.

What this means for hotels

Given that social media is one of the biggest influencing factors in the life of a Millennial, hotels must make a concerted effort to have a presence on various platforms. In fact, they must go beyond the token Facebook and Instagram page and build a community online. Reach out to your audience, engage them, solve their problems, and invite them to leave reviews. An active social media profile inspires confidence among Millennials and is likely to win you brownie points in the long run.

Hint No.4: Millennials place great faith in peer reviews

Generation Y is a suspicious lot and they can recognize a marketing gimmick from a mile away. For this reason, they rely heavily on ‘peer review’ to gather information about a place. Whether they’re buying a new gadget or trying out a restaurant in the neighborhood, you’ll see them pouring over reviews before deciding to do anything. They consider it a more authentic and ‘real’ source of information. And you can be 100 per cent sure that they’ll be reading up about your hotel before deciding to stay there.

What this means for hotels

Do not try to patronize or trick the Millennial traveller. All your online properties (website, blog, social media profiles) should display accurate information, accompanied by up-to-date pictures. If you’re offering a deal or discount, lay out the terms in black and white. Encourage your visitors to leave you a review on platforms like Trip-advisor or your Facebook page; incentivize the process, if you have to. Should you receive a negative review, take steps to address it and resolve the situation.

Millennials don’t expect you to be flawless. However, they do expect you to be transparent and sincere. Mistakes are an inevitable part of your industry and if you’ve taken every possible step to rectify the problem, you will be forgiven. Otherwise, you’ll find yourself at the receiving end of a nasty review posted for the entire world to see.

Hint No.5: Millennials are into Bleisure

Generation Y is relatively unencumbered by responsibilities at home and are more open to taking business trips. However, unlike the previous generation, almost 62% of millennial travelers will extend their business vacation to explore the place and gain cultural experiences.

What this means for hotels

Gone are the days when that solitary desk in the hotel room took care of any ‘business needs’ that travelers had. Millennials do not like working inside their rooms. This is the generation that steps out to a coffee shop to sit with their laptops and work for hours. The concept of the ‘third space’, independent of home and office, has been popularized by them. Design hotel lobbies to cater to this demand, so that when they step out in search for a place to work, they don’t have to go very far.

Hint No.6: Millennials look for authentic experiences

Despite what might look like their preoccupation with the cyber world, Millennials are always looking for unique and meaningful travel experiences. They want their stay personalized and won’t pass up an opportunity to learn something valuable. Not content with hitting the high spots of a tourist destination, they crave interaction with locals and enjoy immersing themselves in a variety of cultural experiences.

What this means for hotels

Reject the cookie cutter approach to the services you offer your guests. Offer them a genuine travel experience, one that is immersive, interactive and hands on. Don’t just take them on a regular sightseeing tour that showcases the city from behind the panes of a bus or car window. Take them to meet local artisans, show them the way to the hip and happening underground bar, and expose them to interesting customs and traditions. That’s the only way to add true value to their life and create an experience they will cherish for life.

There’s no denying that Millennials are driving the hospitality industry with full force. They already account for a third of the hotel guests in the world, and by 2020, the figure is expected to climb to 50 per cent.

To keep pace with growing demands, hotels must show a willingness to evolve and reinvent themselves. They have to put aside traditional methods of functioning, revisit their marketing strategy, and curate unique experiences for Generation Y.

Besides, it is in their best interest that hotels up their game. By updating their offers, hotels stay relevant within the industry and equipped to deal with the demands of changing times. Millennial travelers are the cash cow that every industry dreams of, and by catering to them, hotels are ensuring themselves a solid revenue stream for the next few decades, at least.

Know the Several Types of Insurance

All of us are well accustomed to the term “insurance”. The term stands for insuring or giving cover to an individual or a group for a specific purpose. On the basis of the function, an insurance policy can be classified into several types. Let us study the types to get a detailed knowledge of the policies.

Home Insurance- our home protects us round the year, but it also needs protection against the rude side of nature. Home insurance can protect your residence from both natural disasters and man-made accidents. They offer a compensatory price for damage to property and life in the home.

Health Insurance- If you are taking a health insurance then that is going to give cover to you and your family. This can be on the basis of the type the health insurance is. This gives one the ability to fight sudden medical emergencies owing to hospital bills, medical expenses, specialist charges, etc.

Personal Accident Insurance- This kind of cover is recommended to one to cope with accidental deaths. Life insurance already covers this part. But when a person gets disabled and losses his or her earning capacity either partially or totally, then the personal accident insurance can be helpful.

Motor Insurance- This protects one against vehicle damage and third party cases of accidents. You would have a mutual contract with the insuring company that on payment of a certain amount as premium, the company will pay you a certain amount if any accidents occur. This type of insurance offers medical coverage, liability and property damages. The property damage covers the theft or damage of the car and the liability coverage maintains the legal aspects in terms of property damage and bodily injuries.

Travel Insurance- As the name suggests the policies gives cover while one is on a trip. So, when you are on the trip all your worries will be taken care of by the insurance from sudden medical expenses to loss of passport, baggage, delay of flight, etc. You can have a safe and trouble-free journey with them.

Commercial Insurance- In a company there are several needs of insurance policies. Most companies have several policies that are specifically designed to protect the assets, vehicles, machines, business, employees and other unseen losses. These policies help them to fulfill the immediate requirements.

Badass Tribal Tattoo Ideas Mainly For Men

There initially were a few significant elements that went on the procedure associated with tribal needling from the whole world of an art form and into the plane belonging to the faith-based: Serious pain, Permanence together with Losing the Life Origin.

The three essential factors!

The particularly incomprehensible threesome raised the body art coming from a mere art form and changed it straight into a possible opportunity to get men and women perfectly into a connection along with God, some lord, secret powers, or perhaps a state of hypnosis or simply perspective status.

Due to the fact human body together with intellect was considered to be the same as one another, your current tats, in that case, existed on a pair of phases: the actual physical along with spiritual corners of your mind.

The majority of the tribes coming from some countries considered that body art definitely would not just be good enough to get these people to the perfect spirit world, however, that most of the tattoos additionally provided them particular skills designed for favorable opportunities upon an individual’s arrival.

Points to remember!

Bear in mind that it was the majority of ancient traditional society consisting of families linked by social, religious, or blood ties, with a common culture and dialect. Typically having a recognized leader utilized somebody marking, be they body art, scarification, temporary body colors, until the introduction of the world as we know it now. For many years, the lack of interest tattoos decreased, peoples tended to be afraid of people wearing tattoos.

Males of all backgrounds and parts of society currently have tattooed the particular symbols of their tribes on their skin. Through warriors to religious healers, tribe body art hasn’t merely informed the special memories of our ancestry and family history but entreated great defense for the person wearing them as well as his tribes.

Tattoo designs mainly for men!

Old symbols employed at this time are spectacular but incredibly unassuming masculinity look.

Through the world, several different tribe tattoo designs represent a singular vitality together with an absolute concern.

Some particular outstanding body art from around the world places starting from top to bottom, were being indicators linked to popularity shown upon simply to the intense males.

Unquestionably the Indigenous regarded as by needling an individual from a creature of their flesh will be getting and having new capabilities of that animal. Within Asian and or Chinese civilizations, body art originated to acknowledge family members and infuse the lessons of their guides.

The main thing to drag away the honestly remarkable, seriously badass tribe tattoo designs is always to remain in keeping with what moves an individual to be a humankind.

Specifically what principles would you support, along with what achievements have you been most like to show off?

Can you realize the particular courageous Maori warrior or possibly prophetic Local healer? Amazing tribal tats are not directly show-protecting against patterns employed such as battle suits on the human body; they’re some man’s at-first-flash intro and long-lasting impact.

Because of full dark-colored bands to wave-like shapes, to the spiked as well as subtle brush movement, tribal body art will be able to set someone apart from their peers.

These individuals are for sure the blood and flesh symbols take throughout their, and warnings to the people who would stand in his manner in which they have an undetectable but challenging armed forces at his side.

WhatsApp, iMessage, and Snapchat Attacked Because of Their Encryption

You can not realistically ban encryption. Encryption is used to protect communication through electronic devices; it protects your bank information and online accounts. This is cryptography, it is used in hundreds of systems. We have politicians speaking about banning these technologies. How can this be? British Prime minister David Cameron has raised a red flag on encrypted messaging apps like WhatsApp, iMessage, and Snapchat. He has called for the banning of these apps; implying that they are being used by criminal organizations and terrorists to communicate.

“In our country, do we want to allow a means of communication between people which we cannot read?”, rhetorically said by the Prime Minister

With this sort of logic I am going to go as far as to say; we should leave our houses and cars unlocked; and valuables left unguarded in public spaces because surely it would be much simpler to catch thieves and put them in prison.

Security is not just for what the social norm calls the “good guys”. It is a two way street. I would rather have peace of mind that my data is being protected so well; to the point that Government officials can not tap into it. Think about the various ways this could go wrong. Imagine corrupt politicians with access to data or just consider that lightening up on security measures, will make it easier for the average hacker to gain access.

Computer scientists have spoken out on the futility of weakening encryption; so only Government officials have access.This same weaknesses can be exploited by malicious hackers. This view is held by many computer experts actively in the field.

A few months back a ban was called on WhatsApp in the UK; it has recently been dropped because of mass criticism. But this can of worms has not been closed just yet. This has just pushed the issue to other parts of the world; where they can theoretically gain some traction and spread. India has a ban on certain types of encryption. WhatsApp uses end to end encryption; which is illegal in India. WhatsApp uses a 256bit encryption which is only known by the sender and the receiver. India only allows 40bit encryption if you want to have permission you need to apply through the Government. The Indian Government has asked for the keys to be able to gain access; but WhatsApp creators have said they do not have them. So all user using the latest version of WhatsApp in India are technically breaking the law. No actions have been decided on what to do with the company; they are not based in India making things complicated. Recently Brazilian authorities have been reported to have been reported to be collecting WhatsApp data with the hopes of fighting drug tracking. WhatsApp has been cooperating with law enforcement; but have gone on to say that they cannot provide the full extent of what they want. We are just uncovering what’s on the surface; do some research on what your local Government and even internet service providers are doing; and what data they are doing with this data.